I am bit surprised that you do not see the Writing on the Wal. Number 1: going head to head with the competition in our area (Walgreens and Rite Aid) slashing prices on generic drugs to draw people into WalMart. Once they are in Walmart, why not pick up bread and milk and school supplies at the same time. One Stop shopping.
2. Price shifting generic drugs become loss leader, other prices go up because the few pennies more means less than driving to another store when gas is so high.
3. Appealing to a huge market share with a) amoxycillin- Those of us with children know that that antibiotic becomes a parent’s best friend when children are small and ear infections abound b)heart medications who doesn’t know someone in the 65 and over group who does not take a series of heart medicaitons. People with children under five and over 65 will do their shopping in one place–WALMART.
And essentially, as Walmart’s market share grows-more and more of their competitors will be driven out of business- so that one day the need for comparison pricing will no longer exist. And when that day comes, does anyone truly believe that Walnart will be the home of falling prices? I don’t. How can anyone who set through Economics 101?
Because this post started out as a comment on another blog and another post, one thing that I didn’t mention is what happens to the people who cannot take generic drugs or that cannot take the most common antibiotics known to man? My daughter and I are both allerigic to the cillins as we call them, me to penicillin and her to amoxicillin. In fact, she is so far off the chart, that she had to take Sulfadrugs for her ear infections and the pediatrician told me that if this doesn’t work, I will not treat your daughter any longer until we test her for allergies to all medications so I know what and how I can treat her. Luckily, it worked and long before other parents realized that overmedicating for childhood fevers and illnesses is not a good thing, I along with our doctor was forced to take that path with my daughter. I shudder to think what a sulfadrug costs today. In 1989, it was aroudn $118. At that time, there were no generic sulfadrugs. Doubt if there is any now since they are not in huge demand.
Wal Mart is not the answer to anyone’s prayers when it comes to the state of the cost of drugs-generic or otherwise.